Slamdingo I made it out of the last three weeks alive! It was touch and go there for a little while, and I’m completely exhausted, but I still have a pulse. And that, I consider an accomplishment. I’ve worked the trade show circuit before, but never like this. Outdoor Retailer and SIA Snow Show are back-to-back, massive productions, where outdoor brands, retailers, media, and athletes convene, to cover next year’s gear, network, and hopefully, impress. Each show is four days of non-stop meetings…in other words, talking…separated by moments of racing around the show. And of course, being that it’s outdoor/ski industry, evenings are filled with events…in other words, boozing….separated by moments of racing from one event to the next. As one of my account managers from an undisclosed mag said, “My main goal with SIA is to not fuck things up too bad.” Ahhhh…he funny. As an exhibitor, it’s exciting and stressful, fun and exhausting, stimulating and mind numbing, all at the same time. And I’m just so grateful to be a part of it. Highlights from the last few weeks:
1) Finally skiing Utah (and four days of silliness with fellow Eider chicks, Merry, Sarah, and Linda), even if the snow decided to show up after our departure. Alta, Snowbird, and Solitude are now marked off my bucket list. And I will be back. (Insert evil laugh)
2) Hanging out with The Jaded Local (my most favoritist column in Powder Magazine). He’s just as jaded in real life. And he rules. I feel like this bullet point alone would make him want to slash my tires.
3) Meeting Michael Franti. (Did I really say “How you feelinnnnnnnnnnnnnn” to him? Yep…sure did. I’m guessing he NEVER gets that.)
4) And most importantly, as one of my fave account managers said, not effing things up too bad. Couple minor catastrophes here and there…ie, Where are my graphics? Why aren’t the tvs here? Oh I was supposed to get kids mannequins? Awesome…my apartment sold and I have 30 days to move out? GREAT timing. No woman, you don’t understand…my boss told me NOT TO COME BACK until I have a key to that conference room. (He didn’t really say that…but I’ve gotten really good at throwing my boss under the bus to get things accomplished. Dishing out high-fives and bringing people candy bars helps too.)…but overall, both shows were successful for us. And now that I’ve made it through the first rodeo, I’m psyched for the next round.
Here are some pics from the carnival ride:
This building is iconic to me.
Linda shooting new Eider jackets for Powder’s Gear Guide. I was all, “You got this girl…I’m going to be cheering you on from inside. At the bar. Iscoldout.”
Ski Utah Beer Pong Event – Team Eider was a bit of a (major) disappointment.
Millet booth at OR
Sundance fashion show at one of our retailers, Cole Sport. Congrats on being awarded SIA’s Retailer of the Year!
Team Millet/Eider classin’ up the joint in Park City.
I may have only won bronze, but at least my torch is actually burning.
Teva party = dudes in plaid shirts. And a bald guy.
Teva party…the last time I had a normal voice.
Eider booth at SIA.
Happy hour at the Killy booth.
I’m certain Matthias has never taken a normal picture in his life. And we love him for that.
A few things I love from next year’s collections…I didn’t get to really check out as much apparel as I had wanted, but from what I did see, here’s what I loved: COLOR. Arc’Teryx especially had a pallet that I loved:
Love how they’re doing the deeper hue on the scuff cuffs.
Marmont – I love green.
Fave ski of show, Colorado’s own, SkiLogik. Similarly to Icelantic, these guys combine two of my favorite things – skiing and art. Hand crafted, wood inlay. Simply beautiful:
And here are a few of my favorite things from Eider. I’m psyched to say, we heard from a few retailers that they were digging our line the most, and I couldn’t be more proud. For men:
Besides loving this color combo, the jacket is made of my new favorite fabric, Cocona, which is made of coconut fibers. It has all these great breathability benefits I could share with you, but really I was just sold as soon as I heard coconuts.
1) I love our big chunky zippers. And they don’t look it, but they’re actually waterproof. 2) Excellent use of asymmetrical zips – with the puffy hood that’s removable! Love. It.
Apres/townie gold medal winner, the puffy parka:
That’s corduroy accents you’re seeing there. After we got this mannequin dressed, I was like DAYUUUUUUUUUUUUUUM…I’d totally date him.
I really really really love asymmetrical lines, and black/green/white combo:
And now, for the ladies:
This is the women’s version of the red/blue jacket above (ps, it’s called the Solden) and these pants…Oh. Em. Gee…they were the hit of the lady’s collection. I’ve skied in these pants a couple times and they are SO warm yet still relaxed enough that you can move freely in them. Plus, no lie…they make your ass look great. Trust me. Honestly, the hardest decision is picking a color. (I mean, purple is fun…but gray is versatile…what. to. do. I’ve been pondering this decision for days now. Just get both maybs??
I know it’s UofM colors, but I still love it. And I skied in those pants a couple weeks ago and they rule – lightly insulated so you have a bit of warmth, but super light still. So comf.
And I’ve made it no secret that I love our puffy skirt:
And the other is a brushed wool/soft shell skirt! With fun leggings, big boots, and a fitted jacket?? Eak!! Apres just got a whole lot cuter.
Soooooooooo, that’s the skinny. I’m looking forward to a chill couple weeks and then off to South America for vacation! Hopefully my voice has returned by then. Wait, does it really matter? I don’t speak Spanish OR Portuguese.
Nighty night, Mars